Design Principles: Balance, Emphasis & Proportion
Project Scenario: The past two weeks we have worked on projects that dealt with three elements of design (line, space and shape.) There are other elements of design like texture and type and we'll be doing projects that feature these important elements in the future.
This week we're going to move over to the PRINCIPLES of design. The principles help guide us in how we use the elements to tell a story or create a message. The commonly recognized principles of design are balance, proximity or emphasis, alignment, repetition, contrast, and white space. We used repetition and contrast when we worked with the shapes project in Illustrator.
Project Objective: Download Matt Kohr's Orcs and create six distinct Photoshop scenes that demonstrate good practice of balance, emphasis and scale & proportion. Create two for each of the three principles. In your learning journal write how these different principles can change the meaning of a message.
Download the Orcs files:
Files for Parts One & Two
Files for Parts Three & Four
Watch these four Matt Kohr Videos
Principles of Design, Introduction
Principles of Design, Balance
Principles of Design, Emphasis
Principles of Design, Scale & Proportion
Photoshop Skills you will need to know:
Use the Free Transform tool to change the size of an object. (command-T)
Use the layers panel to change the arrangement of items on a canvas.