402 - Apply appropriate color schemes to generate design solutions.
505 - Demonstrate basic use of a vector-based drawing program (e.g. Illustrator).
506 - Demonstrate intermediate use of a vector-based drawing program (e.g. Illustrator).
507 - Demonstrate basic use of image editing software (e.g. Photoshop).
604 - Produce thumbnails, roughs and comprehensive.
605 - Design a logo.
606 - Create an identity package.
This week, we will continue to work with type as a design element and work with techniques to create real design solutions for a client. We will be using one of the design briefs from these web-based logo design competitions as the basis for our design work this week:
- Business card - 2" x 3.5" size
- Letterhead - 8.5 x 11 size
- #10 Envelope - 4.125" x 9.5" size
- Read this blog post that offers some great ideas on how to approach this project.
- Read the design brief carefully - look for details that help you discover what your client's preferences - design for your client, not yourself.
- Work with graphite pencil and paper to create thumbnails to gather at least five or six distinct ideas for your design.
- Take one of your ideas and create a color comprehensive on paper before starting to execute your design in Adobe Illustrator.
- Based on your comprehensive, create your design in Adobe Illustrator. It would probably be a good idea to create a logo study - (see last week's post for an example.)
- Create your identity package in Adobe Illustrator - be sure to place details like placeholder text blocks for address, telephone number, web site address, name and title depending on which item in the identity package that you are creating.