- 306 - Produce color illustrations using various media.
- 307 - Create value with the use of layering.
- 503 - Demonstrate basic use of page layout software.
- 505 - Demonstrate basic use of a vector-based drawing program.
- 507 - Demonstrate basic use of image editing software.
- 510 - Demonstrate appropriate use of different file formats.
- 511 - Organize and manage digital files.
- 601 - Research the history of advertising design.
- 604 - Produce thumbnails, roughs and comprehensive.
Knowledge Based Study
This Week's Design Project: Designing Tour Posters
This week's project requires you to create two different and distinct poster designs for a band, singer, performance artist, or artist group promoting a world tour
- November 9, 2017: Post Rough designs to your journal page on your portfolio for proofing
- November 14, 2017: Get feedback from two classmates and your instructor - incorporate suggested changes and post final designs to your journal.
- 11 x 17 in. Tabloid Size
- 1/8 in. bleed
Accepted Applications: You can use any application for the graphics used in your poster (Photoshop, Medibang, etc), but your finished design should be completed in either InDesign or Illustrator. You can also include analog artwork into your piece - possibilities include watercolor washes, acrylics, hand lettering, illustrations, etc.
Steps for this project using the design process shown above:
- Understand the problem - research what has been done before. Look at how graphic artists have solved this design challenge in the past. Answer this question as a journal question- How does the time an artist lives dictate or influence the designs that they made?
- Research and Investigate - You are going to have to research a number of visual samples of this type of poster. Save samples that you like to a folder and create a style guide based on layouts you think are effective. You will probably need to investigate several options for which artist is going to be represented. You can use a fictional band, a historical performer that may have passed on, or a favorite artist from today.
- Generate ideas - Create rough pencil sketches of how those potential themes might look in a finished poster. Save your sketches - you will be able to use them again later. Your pencil sketches are your design plan - yes, they are important and need to be done!
- Pick an idea/plan a solution - Look over your sketches and try to pick a design that will be clear to your intended audience. Doing this will make the design work easier to accomplish.
- Create a prototype - You might need to learn some new skills in Illustrator or InDesign.
- Test/Evaluate the prototype - Look for errors - fix them! Have a friend check your design for spelling and inconsistency. Critique each other's work by giving one positive for every negative. Make necessary edits to the design.
- Use this rubric to self-evaluate how you did completing this project. Email the filled-out rubric to the instructor.